DeBeers sells most of the diamonds it produces to industry.The company controls over 90 percent of the market and has great power over its distributors.In its marketing channel,what would DeBeers be considered?

Question

Quizplus · Accepted Answer

DeBeers, with its control over 90 percent of the market and significant power over its distributors, would be considered a channel leader. This term refers to a dominant organization that wields considerable influence over the functioning and structure of the marketing channel.

DeBeers Sells Most of the Diamonds It Produces to Industry