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According to the Text,which of the Following Statements Concerning How

Question 50

Multiple Choice

According to the text,which of the following statements concerning how market factors affect channel decisions is true?


A) A very large market requires fewer intermediaries.
B) Geographically concentrated target markets should be served with an indirect sales force.
C) New firms in extremely competitive markets will be more successful if they use indirect channels.
D) Industrial customers tend to buy in larger quantities and require more customer service.

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