Which of the following use another manufacturer's already established channel and are used when the creation of marketing channel relationships may be expensive and time consuming?

Question

Quizplus · Accepted Answer

Strategic channel alliances use another manufacturer's already established channel and are used when the creation of marketing channel relationships may be expensive and time-consuming. Option A (relationship channels) involves building new channel relationships, option C (non-traditional channelization) involves using unconventional channels, and option D (reverse channels) involves using channels to recover products from customers.

Which of the Following Use Another Manufacturer's Already Established Channel