If you were a manufacturer who wanted to maximize control of the sales efforts of your product but desired an indirect channel of distribution,what type of distribution system would you likely choose?

Question

Quizplus · Accepted Answer

An exclusive distribution system would allow the manufacturer to have maximum control over the sales efforts of their product while still utilizing an indirect channel of distribution. This is because the manufacturer would only work with a limited number of carefully chosen intermediaries who would agree to only sell that product, giving the manufacturer greater control over pricing, promotion, and presentation.

If You Were a Manufacturer Who Wanted to Maximize Control