Walker Zanger,Inc.manufactures decorative tile.The company has a policy of having only one or two dealers within a given large geographic area.Buyers of Walker Zanger brand terra cotta and mosaic tiles for home decorating will travel to acquire just the right product,so what type of distribution is appropriate for the tile?

Question

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The policy of having only one or two dealers within a given large geographic area indicates exclusive distribution. This approach is appropriate for a product like decorative tile, which has a high degree of brand loyalty and requires a high level of customer service and expertise from the dealer. By limiting the number of dealers in a given area, the company can ensure that its brand is represented consistently and that customers receive the level of service and expertise they require.