Sewing machine retailers want to sell as many machines as possible in order to maximize profits,regardless of whether the piece is manufactured by Singer,Janome,or Husqvarna Viking.But the Singer manufacturer wants a certain sales volume and market share in each market.What can this situation produce?

Question

Quizplus · Accepted Answer

Channel conflict occurs when different sales channels (in this case, the retailer and the manufacturer) have competing goals or objectives, such as when a manufacturer like Singer wants to achieve a certain sales volume and market share, potentially conflicting with the retailer's goal of selling as many machines as possible, regardless of the brand.

Sewing Machine Retailers Want to Sell as Many Machines as Possible