What is the joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage?

Question

Quizplus · Accepted Answer

The joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage is known as channel partnering. Channel partnering involves collaboration and cooperation among channel members to achieve common goals, such as increasing sales, improving customer satisfaction, and reducing overall costs. It is an important strategy for companies looking to strengthen their competitive position in the marketplace. Selective partnering, intensive integration, and closed channel distribution are not accurate descriptions for this concept.

What Is the Joint Effort of All Channel Members to Create