Manufacturers that establish a web presence and sell their products over the web in e-commerce-enabled sites invoke which of the following with existing intermediaries?

Question

Quizplus · Accepted Answer

By selling their products directly to consumers through e-commerce-enabled sites, manufacturers may be engaging in vertical conflict with existing intermediaries, such as wholesalers or retailers, who may view this as a threat to their traditional role in the distribution channel.

Manufacturers That Establish a Web Presence and Sell Their Products