Girls can log onto www.Barbie.com and design their own special Barbie doll.They can choose the doll's skin tone,hair colour,clothes,accessories,and name.The doll is created to the new owner's specifications and mailed to her by Mattel.What is Mattel using with this doll?

Question

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Mattel is using mass customization, which is the ability to produce personalized products to meet individual customers' requirements at a large scale. By allowing girls to design their own Barbie dolls, Mattel is creating a unique product that is personalized to the customer's preferences.

Girls Can Log onto Www