Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-Refer to Selfridges.What are Selfridges and House of Frasier engaged in?

Question

Quizplus · Accepted Answer

Selfridges and House of Frasier are engaged in a strategic channel alliance, which is an agreement between two or more organizations to work together in order to achieve common objectives or reduce costs. This involves sharing channels of distribution to ship goods from their suppliers, which can help both companies to improve their efficiency, reduce costs, and increase their competitiveness in the market. Therefore, A is the best choice. B, C, and D are not applicable as they do not accurately describe the nature of the partnership between Selfridges and House of Frasier.

Selfridges Is the Second-Largest Department Store in Great Britain