R.H.Kurt & Son,Inc. ,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers.
-Refer to R.H.Kurt & Son.What is its marketing channel composed of?

Question

Quizplus · Accepted Answer

The marketing channel of R.H.Kurt & Son is composed of the 41 different manufacturers whose products it carries, R.H.Kurt itself, the retailers it serves, and their customers. It involves the movement of products from the manufacturers to R.H.Kurt, and then from R.H.Kurt to the retailers and eventually to the end customers. Therefore, D is the correct answer. Option A is too broad as it includes all players in the industry, not just those involved in the distribution of the product. Option B is a definition of a marketing channel but is not specific to R.H.Kurt. Option C is too vague as it does not mention specific organizations involved in the marketing channel.

RHKurt & Son,Inc