Question 1

Intermediaries must perform three basic functions.Name these functions,and describe two activities involved in each function.

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Question 2

Industrial and consumer products may require different distributions.Draw the four channels used for consumer products.Which channels are more commonly used for consumer products? Draw the channels used for industrial products.Which channels are more commonly used for industrial products?

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Question 3

One important reason channel members are included between producers and end users is to overcome discrepancies.Name and briefly describe four discrepancies channel members overcome.

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Question 4

What is an inventory control system? What is the objective of inventory management? What are two major decisions managers must make regarding inventory?

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Question 5

One important reason channel members are included between producers and users is to increase contact efficiency.How do channel members increase contact efficiency? Use the following two scenarios to illustrate your

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Question 6

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

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Question 7

Describe contract logistics.How do contract logistics affect the efficient deployment of supply chain management?

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Question 8

What is a marketing channel? What is a supply chain?

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Question 9

One important reason channel members are included between producers and users is the concept of specialization and division of labour.Define these concepts and explain their roles in channels of distribution.

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Question 10

Name and briefly discuss two alternative channel arrangements that can be used to move products.

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Question 11

Distribution managers select different transportation modes based on several distinct criteria.List and briefly define five of these criteria,and name the best and worst transportation mode for each criteria.

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Question 12

What is JIT? What is the basic assumption that explains the use of JIT? List four benefits and four risks that are associated with the use of JIT.

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Question 13

Carter has taken a summer job working in the warehouse of a large manufacturing company.He overheard his supervisor talk about how the transportation system used by the company is no longer a "black hole." Explain to Carter what his supervisor is referring to.

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Question 14

How has the use of supply channel management resulted in a radical reformulation of traditional marketing,production,and distribution functions?

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Question 15

Define channel power,channel control,channel leadership,and channel partnering.How are these four terms related?

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Question 16

Organizations have three options when it comes to distribution intensity.Name and briefly describe these three levels.Give examples of two products that logically would be distributed at each level of intensity.

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Question 17

Unlike marketers of physical products,marketers of services do not have to address the question of logistics since services do not require a distribution strategy.

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Services may not require physical distribution, but they still require a delivery strategy and logistics in terms of how to provide the service to the customer. This includes factors such as location, scheduling, and staffing.

Question 18

List and briefly describe the three main areas of importance in service distribution.

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Question 19

Channel members such as wholesalers and retailers are often included between producers and business users or consumers for three important reasons.Name and briefly describe these reasons.

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Quiz 11: Marketing Channels and Supply Chain Management

Intermediaries must perform three basic functions.Name these functions,and describe two activities involved in each function.

Industrial and consumer products may require different distributions.Draw the four channels used for consumer products.Which channels are more commonly used for consumer products? Draw the channels used for industrial products.Which channels are more commonly used for industrial products?

One important reason channel members are included between producers and end users is to overcome discrepancies.Name and briefly describe four discrepancies channel members overcome.

What is an inventory control system? What is the objective of inventory management? What are two major decisions managers must make regarding inventory?

One important reason channel members are included between producers and users is to increase contact efficiency.How do channel members increase contact efficiency? Use the following two scenarios to illustrate your

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

Describe contract logistics.How do contract logistics affect the efficient deployment of supply chain management?

What is a marketing channel? What is a supply chain?

One important reason channel members are included between producers and users is the concept of specialization and division of labour.Define these concepts and explain their roles in channels of distribution.

Name and briefly discuss two alternative channel arrangements that can be used to move products.

Distribution managers select different transportation modes based on several distinct criteria.List and briefly define five of these criteria,and name the best and worst transportation mode for each criteria.

What is JIT? What is the basic assumption that explains the use of JIT? List four benefits and four risks that are associated with the use of JIT.

Carter has taken a summer job working in the warehouse of a large manufacturing company.He overheard his supervisor talk about how the transportation system used by the company is no longer a "black hole." Explain to Carter what his supervisor is referring to.

How has the use of supply channel management resulted in a radical reformulation of traditional marketing,production,and distribution functions?

Define channel power,channel control,channel leadership,and channel partnering.How are these four terms related?

Organizations have three options when it comes to distribution intensity.Name and briefly describe these three levels.Give examples of two products that logically would be distributed at each level of intensity.

Unlike marketers of physical products,marketers of services do not have to address the question of logistics since services do not require a distribution strategy.

List and briefly describe the three main areas of importance in service distribution.

Channel members such as wholesalers and retailers are often included between producers and business users or consumers for three important reasons.Name and briefly describe these reasons.