Relationship marketing programs that are based on which of the following bonds have the strongest potential for sustaining long-term relationships with customers?

Question

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Relationship marketing programs based on financial, social, and structural bonds have the strongest potential for sustaining long-term relationships with customers. Financial bonds are important as they involve transactions and profitability, social bonds involve emotional connections and trust while structural bonds provide practical support and interdependence. The combination of all three types of bonds can create a strong foundation for long-term customer relationships.

Relationship Marketing Programs That Are Based on Which of the Following