What is the major difference between the marketing orientation of Ford Motor Company and of Canadian Blood Services?

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The major difference between the marketing orientation of Ford Motor Company and Canadian Blood Services is that the rewards of Canadian Blood Services are long-term social benefits, whereas Ford has a more typical business-oriented orientation that emphasizes profit and growth. While Ford has a target market and uses market research to inform its strategy, Canadian Blood Services is primarily concerned with meeting the needs of the community and contributing to the greater good. Additionally, Ford must engage in advertising and promotion to differentiate itself from competitors and attract buyers, whereas Canadian Blood Services relies on public awareness campaigns and community outreach to encourage donations.

What Is the Major Difference Between the Marketing Orientation of Ford