Nonprofit organizations often refer to their target markets as clients,patients,or members.Nonprofit organizations charge fees,donations,tuition,etc. ,which are all examples of prices.The major difference between nonprofits and for-profits is the lack of a profit objective.
-What is the first step in developing a marketing program for a nonprofit organization?

Question

Quizplus · Accepted Answer

The first step in developing a marketing program for a nonprofit organization is to define organizational objectives. This is because marketing strategies should be aligned with the overall goals and mission of the organization. Once the objectives are established, the marketing mix (product, price, promotion, and place) can be determined and financial needs can be addressed through a fundraising plan or other strategies. Creating a promotion to attract donors can be a part of the marketing strategy, but it should not be the first step.

Nonprofit Organizations Often Refer to Their Target Markets as Clients,patients,or