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Nonprofit Organizations Often Refer to Their Target Markets as Clients,patients,or

Question 80

Multiple Choice

Nonprofit organizations often refer to their target markets as clients,patients,or members.Nonprofit organizations charge fees,donations,tuition,etc. ,which are all examples of prices.The major difference between nonprofits and for-profits is the lack of a profit objective.
-What would be an acceptable goal of the Metropolitan Area Transit Authority,a nonprofit organization,for its new bus and rail service?


A) increase awareness in its target market to 75 percent
B) set ridership volumes to provide a 12 percent ROI
C) increase expenses to fit budgetary allowances
D) gain a larger market share than the for-profit Trip Planner Bus Lines' routes in the area

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