In an industry where guests are tired of cookie-cutter hotels,some consumers are looking for personalized service,which can be found in boutique hotels.Boutique hotels cater to their guests' sense of their personal image as being discriminating,more sophisticated,and more hip.Frequently,these guests don't want to be where the crowds are.This is a small but growing market niche.There are no generally recognized rules for boutique hotels,but they tend to be small and service-oriented,with high-style decor,and top-notch restaurants.Employees are called cast members.Amenities include cordless phones,CD players,Aveda brand bath and hair products,and down comforters and pillows.
-Refer to Boutique Hotels.Boutique hotels not only call their employees cast members,but also compete for their talent,provide them with all the training needed,stress teamwork,and give employees freedom to make decisions.In order to provide the level of service guests require,boutique hotels need to engage in what type of marketing?

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Boutique hotels need to engage in internal marketing to attract, retain and motivate their employees to provide the level of service guests require. They also need to engage in relationship marketing to build strong, long-term relationships with their guests, understand their needs and preferences, and tailor their services accordingly. In addition, personalized communication, social media engagement, and experiential marketing can also be effective strategies for boutique hotels to differentiate themselves and attract their target market.

In an Industry Where Guests Are Tired of Cookie-Cutter Hotels,some