Sandy Tappan owns an automobile detailing business called Sizzlin' Shine.Her goal is to outperform other auto shops by specializing in detailing services.Her shop doesn't do any mechanical or collision repair work.Tappan prices her detailing service higher than her competition because she uses only the best materials,and they cost more than the materials used by her competitors.Her goal is to maximize profits.
-Refer to Sizzlin' Shine.To maintain Sizzlin' Shine's quality image,Tappan provides complete training for each employee in company operations,objectives,and performance standards.What unique aspect of services is Tappan attempting to address?
A) intangibility
B) heterogeneity
C) inseparability
D) perishability
Correct Answer:
Verified
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