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An Internet Company,icruise

Question 157

Multiple Choice

An Internet company,icruise.com,sold cruises by offering a "Suntan Guarantee." The guarantee promised a full refund on a Caribbean cruise if more than one-quarter inch of rain fell from 10 a.m.to 4 p.m.for a preset number of days depending on the length of the cruise.
-Refer to icruise.com.If it rained and the Internet company failed to honour its refund policy,it would represent a gap between which of the following?


A) what the company tells the customer it provides and what is actually provided
B) what management thinks customers want and the quality specifications that management develops to provide the service
C) what customers want and what management thinks customers want
D) service quality specifications and employee training

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