Erika is designing a promotional strategy for a company that provides cleaning services for buildings that have been vandalized.Her promotions should use personal information sources and stress the tangible cues associated with the service.

Question

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Erika's promotional strategy should use personal information sources, such as testimonials from satisfied customers or referrals from other businesses, to help build trust with potential clients. Additionally, she should stress tangible cues such as before-and-after photos or detailed descriptions of the cleaning products and techniques used to give clients a clear idea of the quality of the service they can expect. This approach will help potential customers feel confident in choosing the company's services.

Erika Is Designing a Promotional Strategy for a Company That