The development stage of the new-product development process works best when which of the following is practised?
A) simultaneous product development
B) competitive product equity
C) the new-product paradigm
D) test marketing

Question

Quizplus · Accepted Answer

Simultaneous product development allows for various departments and teams to work on different aspects of the new product at the same time, increasing efficiency and speeding up the development process. This approach helps to reduce time-to-market and costs while also improving the chance of success.

The Development Stage of the New-Product Development Process Works Best