Zippysnacks has come up with a new potential product,chocolate-covered jalapeno peppers,and is now asking potential customers,"Would you buy this snack?" Zippysnacks is asking this question of potential customers in which of the following?
A) prototype screening
B) concept testing
C) market testing
D) the product development stage

Question

Quizplus · Accepted Answer

Concept testing is the stage where potential customers are asked whether they would buy the new product idea. Therefore, Zippysnacks asking potential customers whether they would buy their chocolate-covered jalapeno peppers is an example of concept testing.

Zippysnacks Has Come Up with a New Potential Product,chocolate-Covered Jalapeno