In which stage of new-product development is the technical feasibility of manufacturing the new product examined as a prototype is produced?
A) concept testing
B) screening
C) market testing
D) development

Question

Quizplus · Accepted Answer

The examination of technical feasibility takes place during the development stage, which involves creating a prototype that can be tested and refined before the product is launched. Concept testing involves gathering feedback on an idea or concept, screening involves eliminating ideas that do not meet certain criteria, and market testing involves launching the product on a small scale to gather feedback from actual customers.

In Which Stage of New-Product Development Is the Technical Feasibility