In which stage of new-product development are preliminary demand,cost,sales,and profitability estimates made?
A) business analysis
B) prototype screening
C) concept testing
D) idea generation

Question

Quizplus · Accepted Answer

During the business analysis stage, the company evaluates the potential profitability and feasibility of a new product. This includes conducting preliminary estimates on demand, cost, sales, and profitability. Therefore, option A is the correct answer. Prototype screening involves selecting the best design concept and creating a prototype, while concept testing involves getting feedback from potential customers. Idea generation is the first stage where ideas for new products are generated.

In Which Stage of New-Product Development Are Preliminary Demand,cost,sales,and Profitability