Top managers at a company that publishes regional magazines considered making maps,but then decided maps were not within the company's corporate mission.Which stage of the new-product development process did its new-product development process reach?
A) business analysis
B) idea screening
C) idea generation
D) customer testing

Question

Quizplus · Accepted Answer

Idea screening is the stage where ideas are evaluated against specific criteria to determine if they fit with the company's mission, goals, and resources. In this scenario, the decision not to pursue maps shows that this evaluation process has already taken place.

Top Managers at a Company That Publishes Regional Magazines Considered