Sara Lee,the maker of Ball Park sausages,has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program.What is Sara Lee using?
A) profitability analysis
B) test marketing
C) market development analysis
D) discontinuous innovation

Question

Quizplus · Accepted Answer

Sara Lee is using test marketing, which involves introducing a product in a limited market to study the reactions of potential customers to the product and marketing program.

Sara Lee,the Maker of Ball Park Sausages,has Decided to Introduce