Which of the following statements about how adopters participate in the diffusion process is FALSE?
A) Innovators are the first to purchase a new product.
B) There are three categories of consumers who will adopt computer products.
C) The dominant characteristic of members of the late majority is skepticism.
D) Laggards are the last consumers to adopt a new product.

Question

Quizplus · Accepted Answer

There are five categories of consumers who will adopt a new product, not three. The five categories are innovators, early adopters, early majority, late majority, and laggards.

Which of the Following Statements About How Adopters Participate in the Diffusion