Question 1

A company finds out that members of its target market are likely to collect more information and evaluate more brands than early adopters.These people are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,these customers are most likely in which group?

Accepted Answer

The early majority are characterized by their deliberateness and cautiousness. They tend to gather more information and evaluate more brands before making a purchase decision, unlike early adopters who are more willing to take risks.

Question 2

Which of the following statements about how adopters participate in the diffusion process is FALSE?

Accepted Answer

There are five categories of consumers who will adopt a new product, not three. The five categories are innovators, early adopters, early majority, late majority, and laggards.

Question 3

Old Oscar's favourite expression is,"Old ways is best ways." Oscar was recently told by a couple of his friends that he was becoming out of fashion with regard to his video viewing habits.Reluctantly,he just purchased a DVD player and has considered converting his massive VHS cassette collection to DVD.In terms of adopter categories,where would Oscar fall?

Accepted Answer

The answer of Old Oscar's favourite expression is,"Old ways is...

Question 4

Which of the following are eager to try new ideas and products,typically have higher incomes,are better educated,and are more cosmopolitan than other categories of adopters?

Accepted Answer

Innovators are the first group to adopt new ideas and products. They are typically more willing to take risks, have higher incomes, are better educated, and are more cosmopolitan compared to other adopter categories.

Question 5

The process by which the executives at a large company learned about a company called 25^th Hour that provides personal assistants who will run errands for $17 per hour is an example of which of the following?

Accepted Answer

The answer of The process by which the executives at...

Question 6

Who adopt a product because most of their friends have already done so,and their adoption is usually the result of pressure to conform because they rely on group norms?

Accepted Answer

The late majority adopts a product because most of their friends have already done so, and their adoption is often due to pressure to conform to group norms.

Question 7

In terms of categories of adopters,those who take on the role of opinion leaders in their community are typically found within which group?

Accepted Answer

Early adopters are the group that tends to take on the role of opinion leaders in their community. They are the ones who seek out new ideas and technologies and are willing to try them before most others.

Question 8

Razor scooters gained instant popularity because walkers and runners frequently saw people on the scooters zipping by them and it looked like the users were having fun.This information suggests the adoption rate of the Razor scooter was most affected by which product characteristic?

Accepted Answer

Observability refers to how easily the benefits of a product can be observed or communicated to others. In this case, the fact that people were frequently seen using the Razor scooter and having fun created a visible and positive impression, which likely contributed to its rapid adoption.

Question 9

Which of the following products has the lowest level of trialability?

Accepted Answer

Orthodontic braces have the lowest level of trialability as they are a medical device that requires a significant investment of time and money, and cannot be easily tested or returned. The other products listed have higher levels of trialability as they are either food items that can be easily tasted, or a television show that can be watched before making a purchase decision.

Question 10

Many product failures such as cucumber antiperspirant spray,Toaster Eggs,and Health-Sea sea-sausages did not succeed because they did not conform to which product characteristic?

Accepted Answer

These products likely failed due to a lack of compatibility with existing consumer habits, preferences, or expectations, making them difficult to integrate into daily life.

Question 11

What is the spread of a new idea from its source of invention or creation to its ultimate users or adopters?

Accepted Answer

The spread of a new idea from its source of invention or creation to its ultimate users or adopters is known as diffusion. Transmission refers specifically to the process of passing the idea from one person or entity to another. Dispersion refers more generally to the spreading out or scattering of something. Circulation refers to the movement of something within a particular system, such as circulation of blood within the body.

Question 12

Which of the following is a characteristic that would slow the rate of adoption of new products?

Accepted Answer

Product complexity can be a major barrier in the adoption of new products as it requires more effort and time for the consumers to understand and use the product. This can make them hesitant to try out or switch to the new product. On the other hand, high compatibility with existing products, relative advantage over substitute products, and an opportunity to try out the product are characteristics that would accelerate the rate of adoption of new products.

Question 13

Because Laurence did not know companies sold pet insurance so that owners could pay for operations on their pets in the event of a sickness or accident,he paid almost $4,000 to have his dog's broken hip replaced.Once he discovered that such a product existed,what did he perceive the insurance to be?

Accepted Answer

Laurence perceived pet insurance as an innovation because he did not know about its existence before and it was a new solution for him to pay for the expensive operation.

Question 14

Those who embrace products relatively early in the product life cycle,are likely to be community oriented,and often are opinion leaders themselves are referred to as which of the following?

Accepted Answer

Early adopters are typically the first to embrace a new product, often because they are community-oriented and influential opinion leaders. They tend to have a greater tolerance for risk, are open to trying out new things, and are often sought out by others for their opinions and recommendations.

Question 15

For years many people perceived it as difficult to tape programs on video cassette recorders (VCRs).They could not master the multiple programming steps.As a result,makers of VCRs streamlined the system.To tape a show,all the user needed was a program number available in TV Guide.Makers of VCRs realized that which product characteristic was slowing sales?

Accepted Answer

The fact that many people perceived it as difficult to tape programs on VCRs indicates that the complexity of the product was slowing sales. The makers of VCRs realized this and streamlined the system to make it simpler and more user-friendly.

Question 16

Among the late majority group,what does adoption of a product primarily result from?

Accepted Answer

Among the late majority group, adoption of a product primarily results from word-of-mouth advertising. This group tends to be more skeptical and cautious when trying out new products, so hearing positive reviews and experiences from others can help sway their decision to adopt a product.

Question 17

In the adopter categories,the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound.They tend to have the lowest socioeconomic status,are suspicious of new products,and are alienated from a rapidly advancing society.Who are they?

Accepted Answer

Laggards are the final 16 percent in the adopter categories who are tradition-bound, have low socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. They resemble innovators in their independence from group norms, but their attitude towards new products is very different. Therefore, laggards are the best choice for this question.

Question 18

Reginald was happily jogging up the street in his florescent green jogging shorts while listening to his favourite cassette,"The Best of Anne Murray," in his Sony Walkman.Seeing a bus go by with a sign that claimed "iPhone is THE way," Reginald snorted,"That'll be the day." Reginald belongs to which adopter group?

Accepted Answer

Reginald's use of a Sony Walkman and his dismissive attitude towards the iPhone advertisement suggests that he is resistant to new technology and is not likely to adopt it anytime soon. This aligns with the characteristics of the laggard adopter group.

Question 19

A personal care item such as a new flavour of dental floss may have a slow rate of adoption because it is not a highly visible item in homes.Also,this item is not often discussed among friends and coworkers.This is an example of how which characteristic can work to slow the adoption process?

Accepted Answer

Observability, or the degree to which a product's benefits or attributes can be easily observed or communicated, can work to slow the adoption process if the product is not highly visible or talked about among others. In the case of a new flavour of dental floss, it may be used in private and not often discussed, making it less likely to catch on quickly. The other characteristics - relative advantage, compatibility, and trialability - are less relevant to this particular scenario.

Question 20

Franco likes to be "cutting edge" with respect to new trends but carefully researches the Web for anticipated benefits of consumption from peers and checks out competitive offerings before committing to purchase.Franco is in which of the following groups?

Accepted Answer

The answer of Franco likes to be "cutting edge" with...

Quiz 9: Developing and Managing Products