Who adopt a product because most of their friends have already done so,and their adoption is usually the result of pressure to conform because they rely on group norms?
A) late majority
B) innovators
C) early majority
D) laggards

Question

Quizplus · Accepted Answer

The late majority adopts a product because most of their friends have already done so, and their adoption is often due to pressure to conform to group norms.

Who Adopt a Product Because Most of Their Friends Have