When friends of Brian Richardson went to the carnival,they always wanted to take him with them because Richardson had an uncanny ability to win almost every arcade game he played.Usually by the end of the evening his friends were also winning because Richardson did not mind sharing his secrets.His friends urged him to write a book.After several attempts,Richardson created The Secrets of Amusement Park Games-Revealed.In the 85-page book,Richardson reduces the art of playing arcade games to a science.According to him,the trick is to realize each game is not a game of chance.Richardson's mini-book is available at Amazon.ca for $5.95.
-Refer to Amusement Park Games.In terms of the new-product development process,Richardson's several unsuccessful attempts to put his thoughts on paper are an example of which of the following?
A) idea generation
B) business analysis
C) idea screening
D) test marketing

Question

Quizplus · Accepted Answer

Richardson's unsuccessful attempts to put his thoughts on paper indicate that he was going through the idea screening stage of the new-product development process. During this stage, ideas are evaluated to determine their potential feasibility and profitability before any serious development work is undertaken. In this case, Richardson was evaluating the potential of writing a book on arcade game secrets.

When Friends of Brian Richardson Went to the Carnival,they Always