Finland-based Rapala VMC Corp.is the world's largest fishing lure manufacturer.It developed its first fishing lure-a cigar-shaped minnow-in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2003.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2003,Rapala unveiled the "dream lure for the 21st century."
-Refer to Rapala.The testing of new lures by tournament professionals and fishing guides would take place in which stage of new-product development?
A) idea screening
B) idea generation
C) product development
D) concept testing

Question

Quizplus · Accepted Answer

Testing the new lures by tournament professionals and fishing guides would take place in the product development stage, as this is when the new product is being developed and tested before it is launched in the market. Idea screening is the initial stage where potential ideas are evaluated, while idea generation is the stage where new ideas are generated. Concept testing involves testing the idea with a small group of target consumers before proceeding with the product development stage.

Finland-Based Rapala VMC Corp