What are products that consumers see as being basically the same,so consumers shop for the lowest price?
A) product equivalents
B) heterogeneous shopping products
C) low-prestige specialty products
D) homogeneous shopping products

Question

Quizplus · Accepted Answer

Homogeneous shopping products are products that are perceived by consumers as being interchangeable or basically the same, and consumers typically shop for the lowest price. Examples include certain grocery items, gasoline, and household cleaning products. Product equivalents refer to products that are similar in quality and function but may have different features or branding, and consumers may be willing to pay a higher price for certain equivalents. Heterogeneous shopping products are products that may have different attributes, quality levels, or features, and consumers may be willing to pay different prices based on these differences. Low-prestige specialty products are products that are not considered essential but may have unique features or characteristics, and consumers may be less price-sensitive when purchasing these items.

What Are Products That Consumers See as Being Basically the Same,so