Most people under the age of 25 have a strong belief in their own personal invincibility.An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as what type of product?
A) heterogeneous shopping
B) relationship
C) unsought
D) exclusive

Question

Quizplus · Accepted Answer

Life insurance is typically viewed as an unsought product, meaning it is not something that consumers actively seek out to purchase, but rather something that they may consider buying if prompted or presented with the opportunity. Additionally, younger consumers may not see the immediate need for life insurance, as they may feel invincible and not yet have dependents or significant financial obligations that would make life insurance a priority.

Most People Under the Age of 25 Have a Strong