Comparisons between products are often quite difficult because they may have unique features and different levels of quality and price.These types of product are seen by consumers to differ in quality,style,suitability,and lifestyle compatibility.What products are they?
A) heterogeneous shopping products
B) comparative convenience products
C) product equivalents
D) homogeneous shopping products

Question

Quizplus · Accepted Answer

Heterogeneous shopping products are products that are perceived by consumers to differ in quality, style, suitability, and lifestyle compatibility, making comparisons between them difficult. These products are typically expensive and purchased infrequently, such as cars, furniture, and electronics. Comparative convenience products, on the other hand, are products that are similar in quality and function, but may differ in price, such as different brands of toothpaste or laundry detergent. Product equivalents are products that are identical or nearly identical in function and quality, such as generic brands of medication. Homogeneous shopping products are products that are similar in quality and style, such as clothing or shoes, and are typically purchased more frequently than heterogeneous shopping products.

Comparisons Between Products Are Often Quite Difficult Because They May