When Ruby wanted new window treatments for her living room,she visited both Home Depot and Rona home-improvement stores,as well as three interior design stores before selecting drapes.If Ruby represents a typical window treatment buyer,what are drapes?
A) an operating supply good
B) an heterogeneous shopping good
C) a homogeneous luxury product
D) a shopping specialty good

Question

Quizplus · Accepted Answer

Drapes are considered a heterogeneous shopping good because Ruby visited multiple stores to compare quality, style, and prices before making a selection, indicating that drapes are seen as items for which consumers are willing to expend effort to compare across different sellers to find the best match for their preferences.

When Ruby Wanted New Window Treatments for Her Living Room,she