Realizing that its product needed a warranty to gain rapid market acceptance,the manufacturer of a high-tech system for investigating accidents produced which of the following?
A) a written guarantee that the product would work as promised and that it is fit for the purpose it was sold
B) a label stating that the product is of the highest quality and backed by years of manufacturing experience
C) an acknowledgment of company responsibilities for salespeople to build into presentations
D) a statement for salespeople to read to prospective buyers

Question

Quizplus · Accepted Answer

A written guarantee that the product will work as promised and is fit for its intended purpose is the most effective way to provide customers with assurance of quality and reliability. It shows that the manufacturer has confidence in their product and is willing to stand behind it. Labels and acknowledgments may be helpful, but they do not offer the same level of protection and confidence for the customer as a written guarantee. A statement for salespeople to read may be useful in promoting the product, but it is not a warranty that provides legal protection for the customer.

Realizing That Its Product Needed a Warranty to Gain Rapid