While Starkist tuna is still available in cans,it is recently been made available in a pouch,which is conveniently designated the "family size" pouch.What was this change in packaging the result of?
A) a brand equity strategy
B) a new means of segmenting Starkist's market
C) a master brand strategy
D) a move toward functional obsolescence

Question

Quizplus · Accepted Answer

The change in packaging to include a "family size" pouch suggests a new means of segmenting Starkist's market, as they are likely targeting families who want more than just a single serving size.

While Starkist Tuna Is Still Available in Cans,it Is Recently