What happens when two or more established brand names of different companies are used on the same product?
A) cobranding
B) cannibalization
C) brand extension
D) family branding

Question

Quizplus · Accepted Answer

Cobranding occurs when two or more established brands of different companies are used on the same product. This strategy can help both brands to enhance their visibility and credibility in the market. However, cobranding requires careful planning and implementation to ensure that the brand values are consistent and compatible.

What Happens When Two or More Established Brand Names of Different