Coca-Cola is the best known brand name in the world.The name has a high perceived quality and high brand loyalty among soft drink users.The company has developed the brand name for over 100 years.Which of the following does Coca-Cola have?
A) a valuable brand quality standard
B) a valuable brand loyalty hierarchy
C) a valuable evoked set
D) a valuable brand equity

Question

Quizplus · Accepted Answer

Coca-Cola has developed a strong brand name over the years, which has resulted in high brand equity. Brand equity refers to the value that a brand adds to a product or service beyond the functional benefits it provides. Coca-Cola's valuable brand equity is reflected in its high perceived quality and brand loyalty among consumers.

Coca-Cola Is the Best Known Brand Name in the World