Rollerblades is a brand name for in-line skates.People often refer to Rollerblades as if it were the product name.The company that makes Rollerblades may someday find its brand name becomes which of the following?
A) an equity brand
B) a certified name
C) a generic product name
D) a trademark

Question

Quizplus · Accepted Answer

If a brand name becomes a common term for a type of product, it is known as a generic product name. This means that the brand loses its protection as a trademark and other companies can use the name to describe their own products. In this case, Rollerblades may become a generic term for any in-line skates, and the company may lose its exclusive rights to the name.

Rollerblades Is a Brand Name for In-Line Skates