Which of the following BEST describes brand loyalty?
A) It can encourage competition.
B) It can help ensure repeat sales.
C) It can increase product diffusion.
D) It can shorten the amount of time a product spends in the maturity stage.

Question

Quizplus · Accepted Answer

Brand loyalty refers to the tendency of consumers to consistently choose and purchase products from a particular brand over its competitors. This behavior helps ensure repeat sales, as loyal customers are more likely to continue purchasing from their preferred brand.

Which of the Following BEST Describes Brand Loyalty