A consumer who consistently and repeatedly purchases the same brand is said to have which of the following?
A) brand loyalty
B) store loyalty
C) product loyalty
D) product repetition

Question

Quizplus · Accepted Answer

Brand loyalty refers to a consumer's consistent preference for and repeat purchase of a particular brand or product. Store loyalty refers to a consumer's repeat patronage of a specific retailer, while product loyalty refers to a consumer's repeat purchase of a specific type of product. Product repetition is not a commonly used term in marketing.

A Consumer Who Consistently and Repeatedly Purchases the Same Brand