Mel and Mimi is the name of an upscale boutique that has outgrown the building it has been located in for the last two decades.Its owners want to know how its customers will react to a move and if the addition of new product lines will make the new location more attractive to its loyal customers.The store's owners have surveyed several of their customers to gauge their reaction to various potential locations and changes in product lines.The survey results are an example of what type of data?
A) Collaborative
B) Observation
C) Primary
D) Secondary

Question

Quizplus · Accepted Answer

The survey conducted by the store's owners to gather information about their customers' reactions to potential locations and changes in product lines is an example of primary data. Primary data is data that is collected firsthand by the entity conducting the research.

Mel and Mimi Is the Name of an Upscale Boutique