Which of the following is an example of secondary data?
A) a physical count of the number of cars passing through an intersection to determine the need for a traffic signal
B) a collection of trade journal articles about the future of a particular industry
C) the creation of a customer database
D) a newspaper story describing the lifestyle of the average Internet user

Question

Quizplus · Accepted Answer

Secondary data refers to data that is collected by someone else and is already available. In this case, a collection of trade journal articles is an example of secondary data as it was published by someone else and is available for others to use. Options A, C, and D refer to primary data as they involve collecting data directly for a specific purpose.

Which of the Following Is an Example of Secondary Data