Fred Farkle,marketing manager at Thebee Industries,was trying to decide whether to collect information via personal interviews,telephone,or snail mail for a project he was working on.In which step of the marketing research process was Fred currently engaged?
A) planning the research design and gathering primary data
B) analyzing the data
C) identifying and formulating the problem
D) specifying the sampling procedures

Question

Quizplus · Accepted Answer

Fred is currently deciding on the method of collecting primary data, which is a part of planning the research design and gathering primary data.

Fred Farkle,marketing Manager at Thebee Industries,was Trying to Decide Whether