Wango Ltd's product manager in charge of "Wangochewy," a dog treat,declared that the product's weak sales were a result of a poor advertising effort.He decided to get to the root of the problem by having focus groups examine the advertising campaign.The focus group results indicated that the campaign was well executed and the message conveyed to consumers was clear and strong.What,if anything,is wrong here?
A) Before the focus groups were arranged,primary data should have been collected.
B) Before the focus groups were arranged,secondary data should have been collected.
C) The product manager should have conducted quantitative research instead of qualitative research.
D) The product manager did not properly identify and formulate the problem.

Question

Quizplus · Accepted Answer

The product manager assumed that the problem was poor advertising without properly identifying and formulating the problem. The focus groups identified that the advertising campaign was well executed and the message was clear, indicating that poor advertising was not the problem. The product manager should have conducted further research to identify the real issue before implementing a solution.

Wango Ltd's Product Manager in Charge of "Wangochewy," a Dog