What entails planning,collecting,and analyzing data relevant to marketing decision making,the communication of the results of this analysis to management,and the addressing of "what if" questions?
A) artificial intelligence
B) single-source research
C) marketing research
D) data collection

Question

Quizplus · Accepted Answer

Planning, collecting, and analyzing data relevant to marketing decision making, communicating the results of this analysis to management, and addressing "what if" questions are all part of the process of marketing research. Therefore, the correct choice is C, marketing research. Choices A, B, and D are not relevant to the scope of the question.

What Entails Planning,collecting,and Analyzing Data Relevant to Marketing Decision Making,the