Which of the following BEST describes the marketing research problem?
A) It is information-oriented.
B) It involves determining what resources will be used in research efforts.
C) It is action-driven.
D) It does not rely on managerial experience.

Question

Quizplus · Accepted Answer

The marketing research problem is primarily focused on gathering information and insights to better understand a particular marketing challenge or opportunity. While resources may need to be considered and actions may be taken based on the research findings, these factors are not primary drivers of the research problem. Similarly, while managerial experience may inform the research process, it is not the sole basis for defining the problem.

Which of the Following BEST Describes the Marketing Research Problem