Soon after the Laura Secord Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer hours,attendance decreased.What could museum staff use to determine why this decrease in attendance occurred?
A) secondary data
B) marketing research
C) database marketing
D) an internal marketing audit

Question

Quizplus · Accepted Answer

Conducting marketing research would allow the museum staff to gather data and insights into why attendance decreased after the change in hours and admission fees. This research could include surveys, focus groups, or other methods to collect feedback from visitors and non-visitors about their perceptions and opinions of the museum's offerings, pricing, and hours of operation. The data collected could then be analyzed to identify potential barriers to attendance and to develop strategies to address them. Options A, C, and D may also be helpful in certain contexts, but marketing research is the most appropriate choice for this specific question.

Soon After the Laura Secord Museum Expanded Its Hours and Began