A private academy for children with learning disabilities has noticed a steadily declining enrollment in spite of the addition of several scholarships.Before conducting any marketing research to explain the decline in enrollment,what will the school's staff need to do?
A) Develop a survey to find out exactly what's wrong.
B) Define the problem to be researched.
C) Determine who will be most likely to respond to their survey.
D) Select a market sample from everyone in the population.

Question

Quizplus · Accepted Answer

Before conducting any marketing research, the school's staff needs to define the problem they want to research. They need to identify the specific issue that is causing the declining enrollment, such as a lack of awareness about the academy, ineffective marketing strategies, or negative perceptions of the academy's services. Without defining the problem, any research conducted may be ineffective or provide incomplete information. Once the problem is defined, the staff can then develop a survey or other research methods to gather data and insights to address the problem.

A Private Academy for Children with Learning Disabilities Has Noticed